Founded in 1966, by the Taft Electric company, Reid’s has always been a local family operated business. Selling under the Taft Electric name originally, and then branching out to the Reid family, our business has constantly served local major appliance needs for many years. In 1988, Dean Fevold (a GE rep calling on Reid’s) made an offer to buy Reid’s. Keeping the respected local name, Dean brought his daughter Tanya and his son-in-law Tim into the business. Both still working there today, have enjoyed their passion of running a true family business.
Our sales team at Reid’s is the area’s best! Our team has extensive knowledge of both the Ventura and Santa Barbara communities. Every associate is individually trained by each manufacturer, making them eager to answer all of your questions. Unlike our local competition and big box stores, Reid’s is focused and committed to the treatment of our customers and their homes.
At Reid’s, we realize that the delivery and installation of your appliances is one of the most important parts of your purchase. Our in-house certified installers excel at their job by having a passion for our communities and our customers. Our installers focus on teamwork and customer service to make your purchase something to talk about. Our certified installers are trained constantly throughout the year, and are ready to help make your house a home.
Reid’s has always been a company centered around family. Dallas and Dakotah are the two sons and brothers next in line to help serve our communities. Being exposed to the appliance industry since the day they were born, the two brothers are excited and eager to take Reid’s into the future.